ARterra Labs x Arena Esports GG Partnership
Posted by: Jon Werthen | July 27, 2022
ARterra Labs is proud to announce a partnership with Arena Esports GG, a Mexico City-based Esports and gaming agency. Arena Esports GG is working with some of the best creators and organizations across Mexico to empower them with successful partner campaigns with endemic and non-endemic brands.
ARterra Labs and Arena Esports will work together to identify opportunities to utilize digital collectibles as a vehicle for enhanced sponsorship opportunities across Mexico, the Latin Capital of Esports.
Mexico's Gaming Industry
Mexico is becoming a significant player in the Esports and Gaming market. Riot Games announced that the League of Legends play-ins would take place in Mexico City. Esports organizations like QLASH are also announcing their expansion into LATAM and choosing Mexico as their home. This growth creates massive opportunities for brands to get involved with Mexico’s Esports organizations and content creators.
In 2020, the revenue of Mexico’s gaming industry was USD 980 million. By 2024, that number is expected to grow to USD 1.34 billion (Source)! From a social signal metric in Twitter Gaming’s latest blog, Mexico is now the country with the 10th most people tweeting about gaming.
With this partnership, we offer Mexico-based creators, organizations, and tournament providers more tools to engage their audiences and create a new vehicle for sponsorship activations with the agency’s robust brand network.
The future of gaming in Mexico is so bright, and we are excited to be involved.
Interested in learning more? Reach out to any of our social channels or our contact form.